Tuesday, May 29, 2012

The Branding of Kayla

 Every fashionista deserves to have a brand, right? I've been thinking about this for maybe a year now. I wanted to experiment with making a brand for my niece. So off and on I've been playing with fonts and putting letters together and working on names. Of course I didn't bother to get my niece's input or my sister's for that matter! I tried working with Kayla's last name and the monogram just wasn't quite right. So I had to venture down a different path. I had to give Kayla's brand a name. So Kayla Couture (and so much more!) it was.
 My goal is to use her logo on more of her dress garments, not so much her play wear. The font that made the final cut was "Just Another Serif" from 8 Claws and a Paw. Too, too bad that Chanel has the best logo around and I couldn't use that. Drat.

Alright, let's look at some of Kayla's garments and accessories. I think every couture house has some very basic, chic black and white ensembles. This outfit was one of the very first that came to my mind. I got this fabric in the clearance bin. Quite honestly, I get a lot of Kayla's specialty fabrics in the clearance bin. Cottons cost a fortune but nicer garment fabric I can get for cheap. Too bad for the industry that people don't use the fabric but I luck out with some steals. Back to Kayla's outfit. I immediately thought she needed a pencil skirt to go with this t-shirt. I spied the fabric at Joann's I think. It might have cost me $1 or $2 to make. The pattern that I used is McCalls 6274. If you look at the pattern, the skirt kind of has a safari feel to it. Well all I had to do was to omit all the pockets. Viola! Pencil skirt!
Here is my version of the pattern. What do you think?
Notice her logo at the bottom of the skirt?
Doesn't this dress look huge? I made it a size 8 so it will work for back to school. This pattern is New Look 6018. This pattern is now out of print. I'm grateful that I purchased it when I did.
Now for some accessories. A sunglass case.
A summer hat.
A beach tote.
Finally, this is for Kayla's mom. I figured my sister needs a lingerie bag to wash Kayla's shirts in.
The Frame is the Mia frame from Planet Applique.
Well, that's it for now. I have a few more ideas for Kayla Couture. Stay tuned!

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